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The Girl Who Got Away Film Site
đď¸ The Girl Who Got Away
UX/UI Case Study | Film Website | Horror & Psychological Thriller
Overview
For the independent psychological thriller The Girl Who Got Away, I created an immersive website that serves as both a digital poster and narrative extension of the film. Drawing on classic horror motifs and modern interactive design, the site sets the tone before viewers even hit âPlay.â
Problem
The filmmakers needed more than a standard promotional siteâthey wanted an experience that would:
Convey the unsettling tone of the film
Build intrigue without revealing spoilers
Encourage press coverage and audience interest
Goal
Design and develop a hauntingly atmospheric site that:
Reflects the filmâs psychological depth and horror aesthetic
Guides users through the story world with suspense and restraint
Encourages engagement with trailers, bios, and press assets
My Role
Concept Development & Moodboarding
UX Wireframing & UI Design (Figma)
Visual Direction & Graphic Design
Front-End Development (Webflow or custom code)
Motion Design & Interactive Behavior
Design Solutions
đť 1. Visual Tone & Aesthetic
Used stark black-and-white contrast with greenish gray accent tones to evoke dread and danger
Chose cinematic fonts to echo title card styling from vintage horror
đˇ 2. Suspenseful Interaction Design
Implemented slow reveals and scroll-based animations to build narrative curiosity
đ˝ 3. Narrative-Driven UX
Designed a homepage that feels like an opening shot: minimal copy, eerie animation, one clear CTA
Dedicated sections for character bios, trailer, and directorâs statementâall styled as if torn from the filmâs world
Created a dynamic press kit page with password-protected media downloads for reviewers
Outcomes
Helped the film stand out at indie festivals and in press campaigns
Users praised the site as âcreepy but beautifulâ and âa perfect mood-setterâ
Time on page increased significantly compared to industry averages for indie film sites
Tools Used
Figma ¡ Webflow / HTML/CSS/JS ¡ Adobe Photoshop & Illustrator ¡ After Effects (for animations) ¡

